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Imagining a life without the influence of social media is next to impossible these days. It is not just a source of entertainment anymore but has become a source of income, a source of information, a platform to connect to...

India’s Digital Personal Data Protection (DPDP) Act, 2023 is inching toward becoming operational through the Draft DPDP Rules, 2025. For large companies, this mostly means scaling privacy programs they already started for global laws. For startups and SMEs, though, the draft rules read...

In today’s digital landscape, businesses rely heavily on personalized experiences to engage consumers. From targeted ads to recommendation engines, personalization has become a crucial tool for customer retention and satisfaction. However, these tailored experiences often come at the cost of...